Carahsoft
I execute SEM campaigns and implement SEO strategies for optimized content, metadata and ad copy creation and technical website optimizations. I optimize website content and metadata by aligning organic and paid search strategies with keyword research, data analysis, and reporting. I also design marketing collateral for trade shows and conferences. Not only, do I produce digital and physical marketing results, but I'm also able to streamline the process by leveraging AI copywriting software with advanced prompt engineering.
A&A Marketing Group
I provided direct sales tactics to aid prospects along the buyer's journey with the aim to convert prospective customers into loyal customers. I was a Sales representative partnered with AT&T (sold internet, tv/streaming, and phone service plans). Direct sales experience: I made over 100 sales with a 5% cancellation rate. Within one week, I was so successful in the field that I was promoted to the position of Corporate Trainer. This promotion came with additional responsibilities around the office, as well as training new employees in the field.
Center for BrainHealth UTD
I originally entered College as a Psychology major, so this internship allowed me to demonstrate my marketing skills as well as my basic knowledge of psychology, as it relates to consumer behavior. Over the course of the internship, I created an informational database on their competitors’ pricing and positioning. After conducting a cost-benefit analysis, I decided on a competitive price point for their new product offerings. I implemented Search Engine Optimization tactics to analyze the Center for BrainHealth's website and social media to optimize pathways for their desired keywords.
Zansors, Inc.
I conducted "Internet of Things" research and collected baseline data for the development of “RESPA,” a next generation breathing sensor for human performance related to sports. I delivered digital and live device sales at special events, online, and through social media channels. Additionally, I researched and created database for targeted digital marketing campaign and supported business planning. Finally, I had the opportunity to launch an Indiegogo fundraising campaign. While working at a startup was a valuable experience, I am looking for a larger corporate business with more structure and room to be promoted internally.
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